From slow website to qualified local enquiries

The challenge

Parkside Property Maintenance, a fictional Redhill-based maintenance company, had a five-year-old website that loaded slowly on phones, had no contact form and rarely appeared for local searches. The owner received most work through word of mouth and wanted a more predictable flow of enquiries from the web.

What we did

We rebuilt the site on a clean, mobile-first layout with a dedicated page for each service area, such as Redhill, Reigate and Merstham. We added a simple quote form, click-to-call buttons and genuine project photos. We also optimised the Google Business Profile, built local schema and connected Google Search Console for tracking.

Results after three months

• Average page load time dropped by 60%
• Mobile enquiries increased from two to fifteen per month
• The site began ranking on page one for “property maintenance Redhill”
• Contact form completion rate reached 8.5%

This is an illustrative example, not a guarantee of identical results. It shows what is possible when a website is built around local search and clear calls to action.

Key takeaways

Speed, mobile usability and clear local signals matter. The site now loads quickly, tells visitors exactly what to do and reassures them with reviews and project examples. The owner also uses a simple lead-tracking process supported by Lodavoice to follow up with every enquiry.