Case Study: From Slow Website to Qualified Local Enquiries

Published 21 August 2026 · by Redhill Web Design

This is a fictional but realistic case study of a Redhill service business that turned a slow, outdated website into a source of qualified local enquiries.

The situation

Redhill Roof Repairs, a fictional local roofing company, had a four-year-old website that was not mobile-friendly, took over six seconds to load and had no contact form. Calls were almost entirely from repeat customers and referrals, and new enquiries were rare.

The solution

The company worked with Redhill Web Design to create a clean, mobile-first site with dedicated service pages for Redhill, Reigate and Merstham. We added a short quote form, before-and-after photos, customer reviews and clear calls to action. We also rebuilt the site on faster hosting and optimised the Google Business Profile.

The results

Within four months, the average page load time fell by more than half, mobile enquiries rose from one or two a week to eight or ten, and the site appeared on page one for several local roofing searches. The business owner was able to reduce reliance on paid advertising.

Lessons learned

Speed, mobile usability and clear local signals matter. Visitors need to see trust signals quickly and know exactly how to get in touch. This example shows what is possible, not a guaranteed outcome for every business.

Read more case studies or request a quote.